What is Merchant listings / Product rich results?
Google search results that display product information (price, availability, ratings, shipping) directly under the page title. Powered by Product schema markup combined with merchant feed data.
To qualify, Product schema must include offers, aggregateRating (or review), image, brand, and shipping/return policy fields. Stores that get this right typically see substantial click-through-rate lifts on product page search results.
How this shows up in your audit
Your Growth Blueprint diagnoses the store-specific issues generic SEO tools miss — variant URL indexing, collection page optimization, product title cannibalization — with fixes written for your exact platform.