What is Canonical tag?
An HTML tag (`<link rel="canonical">`) that tells search engines which URL is the official version of a page when multiple URLs lead to the same content. Prevents duplicate-content penalties.
Common case: Shopify product variants (?variant=12345) create unique URLs for the same product. Without a canonical tag, Google sees them as duplicate competing pages, splitting ranking authority. The canonical tag tells Google to consolidate the ranking signal back to the parent URL.
How this shows up in your audit
Your Growth Blueprint checks the SEO fundamentals across your store — page titles, meta descriptions, headings, image alt text, and internal linking — and flags exactly which pages have problems, with step-by-step fixes written for non-technical store owners.
Related terms
Keyword cannibalizationWhen two or more pages on the same site target identical or very similar keywords, causing them to compete wit…Long-tail keywordA specific, multi-word search query — usually three or more words — that has lower search volume but higher bu…BacklinkA hyperlink from another website pointing to your site. Backlinks are one of Google's strongest ranking signal…E-E-A-TGoogle's framework for evaluating content quality, with particular weight for "Your Money or Your Life" topics…H1 tagThe primary heading on a webpage, marked with the `<h1>` HTML tag. Google reads H1 as the strongest single sig…Meta descriptionA 140–160-character HTML tag (`<meta name="description">`) that summarizes a page's content. Doesn't directly…