What is E-E-A-T?
Google's framework for evaluating content quality, with particular weight for "Your Money or Your Life" topics like health and finance. Sites with clear authorship, expertise signals, and trust markers rank higher.
E-E-A-T is improved by named human authors, About pages, founder profiles, professional credentials, transparent contact info, and structured data that establishes the publisher's identity. AI assistants weight these signals heavily too when choosing what to cite.
How this shows up in your audit
Your Growth Blueprint checks the SEO fundamentals across your store — page titles, meta descriptions, headings, image alt text, and internal linking — and flags exactly which pages have problems, with step-by-step fixes written for non-technical store owners.
Related terms
Canonical tagAn HTML tag (`<link rel="canonical">`) that tells search engines which URL is the official version of a page w…Keyword cannibalizationWhen two or more pages on the same site target identical or very similar keywords, causing them to compete wit…Long-tail keywordA specific, multi-word search query — usually three or more words — that has lower search volume but higher bu…BacklinkA hyperlink from another website pointing to your site. Backlinks are one of Google's strongest ranking signal…H1 tagThe primary heading on a webpage, marked with the `<h1>` HTML tag. Google reads H1 as the strongest single sig…Meta descriptionA 140–160-character HTML tag (`<meta name="description">`) that summarizes a page's content. Doesn't directly…