What is HowTo schema?
A Schema.org type that marks up step-by-step instructions so search engines can display them as a "Things to do" rich result and AI assistants can cite individual steps.
Particularly powerful when paired with action plans, tutorials, or how-to guides. Each HowToStep becomes independently quotable, which is exactly what AI search assistants need when answering "how do I…?" questions about your product or category.
How this shows up in your audit
Your Growth Blueprint checks which schema types your store has, which are missing or incomplete, and which ones would unlock rich results and AI citations for your pages — with instructions for adding them on your platform.