What is Schema.org structured data?
A standardized vocabulary of tags (usually rendered as JSON-LD inside `<script>` tags) that tells search engines what a page is about in machine-readable form. Common types: Product, Article, FAQPage, Organization.
Structured data unlocks Google's "rich results" — star ratings, prices, breadcrumbs, FAQ accordions, and other enhanced search appearances. It's also one of the strongest signals AI search assistants use to decide what to cite in their answers.
How this shows up in your audit
Your Growth Blueprint checks which schema types your store has, which are missing or incomplete, and which ones would unlock rich results and AI citations for your pages — with instructions for adding them on your platform.