What is AI search visibility?
How often and prominently a website appears in answers generated by AI assistants (ChatGPT, Perplexity, Gemini, Microsoft Copilot, Apple Intelligence).
Unlike traditional Google search where you rank for a query, AI search visibility means being cited inside the AI's answer. AI assistants pick which sources to cite based on signals like schema markup, content structure, brand entity quality, and crawl accessibility.
How this shows up in your audit
Every Growth Blueprint includes an AI search visibility section that looks at how your store shows up in ChatGPT, Perplexity, Gemini, and Microsoft Copilot answers — and what's keeping it out of them. You get specific, non-technical instructions for improving how AI assistants see and cite your store.
Related terms
Generative Engine Optimization (GEO)The practice of optimizing a website so it gets cited by AI search assistants like ChatGPT, Perplexity, Gemini…llms.txtA markdown file placed at the root of a website (`/llms.txt`) that tells LLM crawlers which pages on the site…AI crawlersUser-agents operated by AI companies that crawl the web to populate their search indexes and answer queries in…