What is llms.txt?
A markdown file placed at the root of a website (`/llms.txt`) that tells LLM crawlers which pages on the site matter most and what they cover. Similar to robots.txt but specifically for AI crawlers.
Originally proposed by Jeremy Howard, llms.txt is an emerging convention adopted by companies like Anthropic and Vercel. It gives AI assistants a curated index of important content so they cite the right URLs when answering questions about a brand or product.
How this shows up in your audit
Every Growth Blueprint includes an AI search visibility section that looks at how your store shows up in ChatGPT, Perplexity, Gemini, and Microsoft Copilot answers — and what's keeping it out of them. You get specific, non-technical instructions for improving how AI assistants see and cite your store.