What is Generative Engine Optimization (GEO)?
The practice of optimizing a website so it gets cited by AI search assistants like ChatGPT, Perplexity, Gemini, and Microsoft Copilot when answering user questions. GEO is the AI-search equivalent of traditional SEO.
While SEO optimizes for ranking in Google's blue links, GEO optimizes for being quoted inside AI-generated answers. The key signals are different — FAQ schema, clear publisher entity, llms.txt, and citation-friendly content matter more than traditional ranking factors like backlinks.
How this shows up in your audit
Every Growth Blueprint includes an AI search visibility section that looks at how your store shows up in ChatGPT, Perplexity, Gemini, and Microsoft Copilot answers — and what's keeping it out of them. You get specific, non-technical instructions for improving how AI assistants see and cite your store.