What is Alt text?
A descriptive caption attached to an HTML image (`<img alt="...">`) that helps search engines understand non-text content and provides accessibility for screen-reader users.
Beyond accessibility, alt text is a real ranking signal for Google Image Search and is one of the few content cues AI search engines use to understand non-text content on a page. Descriptive, specific alt text ("Vanilla Bourbon candle on a wooden table at dusk") beats generic alt text ("product photo").
How this shows up in your audit
Your Growth Blueprint checks the SEO fundamentals across your store — page titles, meta descriptions, headings, image alt text, and internal linking — and flags exactly which pages have problems, with step-by-step fixes written for non-technical store owners.
Related terms
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